• Unlock the Opportunity of the Blockchain Era.

  •  

    Imagine it's 1994 and the dawn of the internet. In many ways, it is.

    A growing army of pioneers is once again laying the rails for a new digital world. Like the first digital revolution, this one will also transform the way we live, work and play. The family of technologies known as blockchain is poised to disrupt entrenched industries and shatter conventional business models.

     

    With so much at stake, how do you prepare?

  • "If you are going to shape the future, you want to understand what's coming next. Unblocked can help you understand entrepreneurs' visions for a new era of innovation."

    Tony Hsieh, CEO, Zappos.com

    Author, Delivering Happiness

  • Unblocked takes you past the hype and insider speak to show you what blockchains are, why they matter, and how they’re poised

    to change your business.

     

    Blockchains are more than flexible multi-tools that hold promise to solve our most pressing digital problems including privacy risks, hacks, data misuse, fakes and fraud. Along with a family of related technologies, they are a social movement that offers an abundance of opportunity for those who know how to leverage them.

  • Unblocked explains:

    1

    WHY IGNORING THIS TECHNOLOGY EXPOSES YOU TO COMPETITIVE DISRUPTION

    2

    WHAT'S COMING IN THIS NEXT ERA—NO TECHNICAL BACKGROUND REQUIRED

    3

    HOW TO PREPARE YOUR ORGANIZATION TO RESPOND TO THE COMING SHIFT

  • Early Praise for Unblocked

    “You can’t fix what you can’t see. Alison McCauley presents a smart business case for the world’s next digital transformation with Unblocked. Transparency is key to building back trust and blockchain will soon become trust’s new currency.”

     

    Keith Weed

    Chief Marketing and Communications Officer

    Unilever

    "It’s essential to understand the disruptive potential of blockchains, the behind-the-scenes technology of cryptocurrency. Just as the internet transformed business models, blockchains are poised to do the same again. Alison McCauley deftly educates business leaders on the context and implications of this coming shift with Unblocked."

    Eric Ly

    Co-Founder

    LinkedIn

    “With Unblocked, Alison McCauley gives a clear and compelling explanation of the six forces powering the massive, but yet to be fully realized, potential of blockchain technology."

     

    Bharath Kadaba

    Chief Innovation Officer

    Intuit

    "Today we all rely upon the internet, but it was built for communication—not for the real time, low cost exchange of value. Alison has written a must-read book for any executive or investor who wants to know how to benefit from blockchain's potential."

    Matthew Le Merle

    Managing Partner Fifth Era/Keiretsu Capital

    Adjunct professor, Singularity U.,

    Author, Corporate Innovation in the Fifth Era

    "Successful companies stay ahead of customers’ shifting expectations—and blockchains have the potential to trigger massive shifts. Alison McCauley skillfully breaks down the opportunity and the risk in this engaging book that every business leader should read."

     

    Mari Cross

    Head of Customer Success

    Adobe

    "Blockchains hold the potential to completely transform our digital lives. If you want your business to stay relevant in this future, you need to read Unblocked."

     

     

    Troy B. Parkes

    FedEx Institute of Technology

    "Blockchain and related technologies are poised to create massive disruption and wealth creation over the next ten years. If you want your business to thrive in this new world order, the first thing you need to do is read Unblocked."

     

    Lou Kerner

    Co-Founder

    CryptoOracle

    "In her remarkably accessible Unblocked, Alison McCauley pulls back the curtain to demystify this new technology and how it is inspiring the next generation of visionaries and entrepreneurs."

     

    Andy Cunningham

    Founder and President of Cunningham Collective, Aspen Institute Trustee

    Author, Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition

    "Blockchains could shape a better future for consumers to engage with brands. An open framework that puts consumers in control of privacy is long overdue, and could drive new ways for brands to deliver value. But first you have to understand what's coming—start by reading Unblocked."

     

    Carissa Ganelli

    Chief Digital Officer, Subway

    "If you are going to shape the future, you want to understand what's coming next. Unblocked can help you understand entrepreneurs' visions for a new era of innovation."

    Tony Hsieh

    CEO, Zappos.com

    New York Times Best Selling Author, Delivering Happiness

    "Blockchains unleash a whole new paradigm. Understand it, because you will be competing against it."

     

    John Henry Clippinger

    MIT Media Lab

    Founder, Berkman Center for Internet & Society, Distinguished Fellow, Institute for the Future

  • Prepare to be ushered into the new era poised to transform our world.

  •  

     

     

     

     

    About the Author

     

    Alison McCauley is CEO and Founder of Unblocked Future, a boutique consultancy that helps executives to drive adoption at the forefront of emerging tech. A social scientist by training, she’s spent her career studying the intersection of human behavior and emerging technology, with 20 years of consulting to technology-first startups and Fortune-500 companies. She helps businesses communicate their vision, activate communities for change, and shape their role in our digitally-driven future.

     

  •  

    The unBlocked Brief

    Subscribe to our monthly newsletter full of carefully curated blockchain

    articles, research, and key developments—delivered right to your inbox.

  • Stay in Touch

    Twitter

    Facebook

    LinkedIn